AI search · GEO
Generative engine optimization (GEO) services
When someone asks ChatGPT, Google's AI Overviews or Perplexity who to hire, the answer names a few businesses and skips the rest. GEO is the work of making sure AI tools can find you, understand what you do and trust you enough to mention you.
Free health check includes an AI search readiness check.
What is GEO?
Generative engine optimization, in one paragraph
Generative engine optimization (GEO) is the practice of making a business easy for AI tools to find, understand and recommend. Tools like ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot write an answer instead of showing a list of links. To write it, they pull from websites they can read, structured data they can trust and what other sites say about a business. GEO improves each of those, so your business is more likely to be the one they name.
You'll also hear it called AI SEO, AI search optimization or answer engine optimization (AEO). They all describe the same job.
Why it matters
More customers ask AI first. If the answer they get doesn't include you, you never find out the lead existed. There's no ranking to check and no second page to scroll to.
What we do
What GEO work actually involves
No tricks and no secret prompts. Just the things AI tools check before they mention a business, done properly.
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01
AI visibility check
We ask ChatGPT, Google AI Overviews, Gemini and Perplexity the questions your customers ask, and record who gets named. You see where you stand next to competitors.
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02
Answer-ready pages
Service pages and FAQs rewritten so each key question gets a short, direct answer an AI tool can lift and quote, without making the page worse for people.
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03
Structured data
Schema markup for your business, services, FAQs and articles, so machines read the facts the way you meant them.
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04
Consistent business details
Name, services, location, hours and contact details lined up across your site, Google Business Profile, directories and social profiles.
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05
Crawler access
Robots.txt, llms.txt, page speed and rendering checked, so AI crawlers can actually reach and read your content.
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06
Mentions and reviews
Reviews, directory listings and mentions on trusted local and industry sites: the outside sources AI tools check before they mention a business.
GEO vs SEO
How GEO and SEO fit together
Same foundations, different finish line. One gets you ranked, the other gets you mentioned.
| SEO | GEO | |
|---|---|---|
| Goal | Rank a page in a list of results | Get your business included in the answer |
| Where it shows | Google and Bing results pages | ChatGPT, AI Overviews, Gemini, Perplexity, Copilot |
| What it rewards | Relevant pages, links and good technical health | Clear answers, consistent facts and mentions on other sites |
| How it's measured | Rankings, clicks and leads | Mentions, citations, AI referral visits and leads |
The short version: GEO isn't a replacement for SEO. It's SEO done with AI answers in mind, which is why we run them together.
Tracking
How you'll know it's working
AI answers aren't a ranking you can look up, so we check them by hand. Every month we ask the same list of customer questions and record what comes back.
- Where you're mentioned or linked
- Which competitors get named instead
- Visits that arrive from AI tools
- Leads from those visits
- What we're fixing next
Straight talk
What we won't promise
There's a lot of noise around AI search right now. Here's where we draw the line.
No guaranteed mentions
Nobody controls what ChatGPT or Google's AI says. Anyone who promises a spot is guessing.
No prompt tricks
Hidden text and keyword stuffing aimed at AI tools tend to backfire. We stick to work that holds up.
No separate silo
GEO runs inside your SEO plan, on the same site and the same monthly report, not as a pricey add-on.
No locking you in
Three-month minimum, then month to month with 30 days' written notice. Your accounts and data stay yours.
Free website health check
Can AI tools find your business?
The free website health check includes an AI search readiness check: whether AI crawlers can reach your site, whether your pages answer real questions, and whether your structured data and business details hold up. You get a PDF of what to fix first within 7 days.
- Speed and Core Web Vitals
- Technical and on-page SEO
- AI search readiness
- Accessibility
- Conversions and lead capture
- Your Google presence
Free. No sales call. The report is yours to keep.
How it works
Our GEO process
01 — Step
Check
We ask the AI tools your customers' questions, audit your site and map where you're mentioned and where you're missing.
02 — Step
Fix
Crawler access, structured data, page speed and business details sorted first, because everything else depends on them.
03 — Step
Answer
Key pages and FAQs rewritten with clear, quotable answers, plus new content for the questions you can't answer yet.
04 — Step
Grow
Reviews, listings and mentions built up over time, with the same questions rechecked and reported every month.
FAQ
GEO questions
Question not here? Ask us directly. You'll get a reply within one business day.
What is generative engine optimization (GEO)?
What's the difference between GEO and SEO?
Do I still need SEO if I do GEO?
Can you guarantee ChatGPT will recommend my business?
How long does GEO take to work?
How do you measure GEO results?
Should I block AI crawlers from my website?
Is GEO included in your SEO plans?
Related
Works well with
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Digital marketing
GEO runs alongside SEO, local SEO, Google Ads and email, all from one plan.
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Web & app development
A fast, well-structured site is the base AI tools read from. We build those too.
Find out what AI says about you.
Start with a free website health check. It includes an AI search readiness check, and you'll get a PDF of what to fix first within 7 days.