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Digital marketing SEO, Google Ads, social and email on one plan. AI search (GEO) Get found and mentioned by ChatGPT and Google AI. Web & app development Fast, secure websites and custom web apps. Brand & web design Logos, identity, websites and app screens. Free Website health check Speed, SEO, AI search and conversions. PDF report in 7 days. Get my free check

Brand & web design

Brand and web design that makes you the obvious choice

Logos, brand identities, websites and app screens designed to look sharp and work hard. We also build and market what we design, so every choice has to earn its place.

Tell us about your brand Get a free health check

What we design

Brand identity and website design services

Your brand is the first impression and your website is the first conversation. We design them as one system, so you look consistent everywhere people find you.

  • Brand identity design

    Color, typography and the details that make your business recognizable at a glance.

  • Logo design

    A custom logo in every version you'll need: horizontal, stacked, icon and one-color, for print and screen.

  • Brand guidelines

    A short guide that keeps your logo, colors, fonts and voice consistent, whoever is making the next flyer.

  • Website design

    Clear, modern page designs built around how your customers decide, then handed straight to development.

  • UI/UX design

    Screens for web apps, portals and dashboards, tested with real people rather than judged on screenshots.

  • Campaign and social creative

    Ad creative, social graphics and templates that keep every campaign on-brand.

Design in practice

We designed our own brand the way we'd design yours

The halftone mark is a rising tide drawn in dots, a nod to print and pixels. It's backed by one signature pink, one flexible typeface and a file for every use.

  • The mark lucidtide halftone logo mark

    A tide rising in halftone dots

  • Color

    Tide Pink #F5007A, Ink #0A0A0A, Paper #FFFFFF

  • Type

    Archivo, from expanded display to everyday text

  • Logo system
    lucidtide horizontal logo on dark lucidtide horizontal logo on light

    Every version, every format

Every brand identity project comes with a complete file kit like this:

  • Horizontal, vertical and icon logos
  • Light, dark and one-color files
  • SVG, PNG, PDF and EPS formats
  • Favicon and app icon set
  • Social profile and banner images
  • A brand guidelines document

Our approach

Design that has to do a job

Good-looking design that doesn't bring in work is decoration. Because we also build and market sites, every layout and color choice is made with results in mind.

  1. Strategy before style

    We start with your audience, competitors and goals, so every decision has a reason behind it.

  2. Designed to be built

    Website designs that are realistic, responsive and ready to develop without surprises.

  3. Consistent everywhere

    One visual system across your website, social, ads and print.

  4. Files you own

    Every source file and format, and full ownership of your brand.

Local to the coast? We also offer custom website design in Oceanside.

How it works

Our brand and website design process

See our full process

  1. 01 — Step

    Discover

    A short questionnaire and a call to learn your business, customers, competitors and personality.

  2. 02 — Step

    Explore

    Initial design directions, each presented with the thinking behind it.

  3. 03 — Step

    Refine

    You pick a direction and we refine it together in focused feedback rounds.

  4. 04 — Step

    Deliver

    Final files and brand guidelines, and for websites, a design ready to build.

Free website health check

Not sure your site is doing its job?

Send us your website address. We test its speed, search visibility, AI search readiness and accessibility, look at how it turns visitors into inquiries, and check your Google presence. Within 7 days you get a PDF that lists what to fix first.

  • Speed and Core Web Vitals
  • Technical and on-page SEO
  • AI search readiness
  • Accessibility
  • Conversions and lead capture
  • Your Google presence

Free. No sales call. The report is yours to keep.

FAQ

Brand and web design questions

Question not here? Ask us directly. You'll get a reply within one business day.

Ask us a question

What's included in a brand identity project?
Usually a logo in every version you need, a color palette, typography, supporting graphics and a brand guide, delivered as a complete file kit in SVG, PNG, PDF and EPS.

How much does logo design cost?
It depends on scope. A logo on its own costs less than a full identity with guidelines and templates. Every design project gets a fixed price after a short discovery call.

How long does a brand identity or website design take?
Most brand identities take three to five weeks. Website design usually takes two to four weeks before development begins. You'll get a timeline before we start.

How many concepts and revisions do I get?
We present initial directions, then refine the one you choose through focused rounds of feedback. The exact number is written into your proposal, so there are no surprises.

Do I own the final designs and files?
Yes. Once the project is paid, you own your logo, brand assets and design files outright, source files included.

Can you refresh my brand instead of starting over?
Yes. If people already recognize your brand but it looks dated, we can modernize the logo, colors and type while keeping what customers know.

Related

Works well with

Does your brand look as good as your work?

Tell us about your brand or website. We'll reply within one business day with ideas and clear next steps.

Tell us about your brand Get a free health check

Or call (619) 786-4130