pink
#F5007A
Buttons, links, and highlights on light.
Brand
Style guide
Colors, type, buttons, and the halftone mark. Roughly 60% paper or ink, 30% the other, 10% pink.
Color
-
-
glow
#FF78BC
Pink text on dark backgrounds.
-
ink
#0A0A0A
Primary text on light, and dark section backgrounds.
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charcoal
#1B1B1B
Cards and raised surfaces on dark.
-
mist
#ECECEC
Light section backgrounds and borders.
-
paper
#FFFFFF
Page background.
Eyebrow on light
Body text stays ink. Links use pink.
Eyebrow on dark
Pink text on ink uses glow.
Type
Archivo only. Headlines are ExtraBold and expanded. Subheads, buttons, and the tagline are SemiBold.
Headline
Marketing and code, one team.
Subhead
Most agencies hand you off. We don't.
Body
We plan the campaign, design the experience and build the product behind it, then measure every click so your next move is smarter than your last.
Tagline
fluid design · driven growth
Buttons
Logo
Halftone
Dots follow a sine wave and grow toward one edge. Keep it subtle.
